What drives people, customers, users? Why do they make one decision over another? When do they avoid making a decision? Why do they choose to use a particular product, app, or service? What makes them come back repeatedly, recommend it to others, get excited? And how can all these insights help us gain more customers, create a stronger sense of excitement, and increase frequent usage?
The lecture opens up new perspectives and lines of thought for participants on how people make digital decisions, and the resulting business implications, accompanied by various interesting examples.
How can we create strong, immediate communication with customers and users? How can we reduce uncertainty and feelings of regret? How can we increase motivation to receive information, make purchases, and take actions? How can we prevent abandonment?
The lecture offers participants an intriguing journey into the secrets of persuasion psychology and its impact on people's decision-making processes in daily life and digital environments.
Do we truly make our own decisions, or are we guided by powerful internal and external mechanisms? How does this affect our thoughts, emotions, habits, and daily actions? Can companies and individuals exploit this knowledge to influence and shape our behavior without us realizing it?
The lecture offers participants a captivating look into the mechanisms of human decision-making, presented in an original, innovative, and surprising manner.
Are you ready for a spirited and thought-provoking discussion on common conventions? Prepare to challenge employees and managers with different perspectives on popular beliefs.
Does "talent" truly exist, or is it just a magical illusion? Are we really in control of our decisions and actions? Why does our memory deceive us repeatedly? When is the wisdom of the crowd not so wise?
The lecture is delivered dynamically and interactively, shedding light on fascinating psychological aspects of human behavior.
What is time from a physical and psychological perspective? How does our brain perceive the passage of time differently in various situations? And how does this manifest in our daily lives and affect various activities and tasks?
The lecture provides participants with a comprehensive understanding of time perception and its implications on our daily lives, enriched with thought-provoking examples.
How has evolution shaped human behavior? What are the evolutionary roots underlying decision-making processes, social interactions, and emotional responses? And how do these manifest in our daily lives and in our digital lives?
The lecture offers participants a new and interesting perspective on the interplay between human psychology and evolutionary theory, accompanied by numerous intriguing examples.
- Special Interview
Reely Tzur and Aviram Tzur discuss the field of UX in Israel
Applications, Products, Web and Complex Systems
Let’s take it to the next level together. Get in touch:
Let’s take it to the next level together. Get in touch:
Contact us