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TZUR UX Design (2019)
The days in which entrepreneurs persuade financial investors to "pull out their wallet" by merely presenting great technological ideas and captivating slides, has long gone from our world.
Investors, whether they are venture, angel or strategic, are far more sophisticated nowadays. They are not interested in technology or enchanted by it. Furthermore, most of the time they do not have the ability to measure its value, even if it's revolutionary.
Instead, investors need to "feel" your product. They need to see something that convinces them, something which may depict the product in more than words and technical slides. They need to see something that actually works.
So what should you do?
Whether you only have an initial idea of your product, a detailed plan or even a complete technological design, you should consider your next move carefully, in order to achieve your goal and persuade investors to invest in your product.
In addition to the 3 well-known crucial factors - 1) great idea 2) great entrepreneurs and 3) great business potential, there is a one more significant factor to be taken into mind seriously. Perhaps the most important - great UX/UI DEMO of your product (some entrepreneurs even use the term "prototype").
Such a demo is invaluable. Moreover, in most cases it becomes the "break point" which lies between winning and losing the investment. Either you succeed in raising the money for your innovative product or you don't.
If designed properly, the UX/UI demo acts as an early version of your product, without writing any line of code. It contains your main product functionality, user scenarios, navigation, significant features and an appealing look & feel. The major advantage of creating such a demo is the opportunity to feel your product exactly as your users and investors would. You will also get feedback on your product from various factors, insiders and outsiders, and thus improve your product by making better decisions. You may also be able to test it prior its launch using usability testing methods.
The main process of creating a UX/UI demo of your product is:
- Defining your goals - persuade investors, testing your ideas, brainstorming...
- Defining the main user scenarios - the ones that must be in your demo;
- "Cracking" the concept of your product;
- Detailed design - main screens and features;
- Graphic design;
- Building the demo - only the user side of it;
Over the years we have seen a lot of successful stories of entrepreneurs considered their tipping point as the strong presentation of their demo to investors or strategic clients.
We are 100% confident that a clear and strong demo will not only help you understand your own product and users better, but it will help you achieve your business goals and even raise needed capital.
See also