Instead, investors need to "feel" your product. They want to see something that convinces them, something that goes beyond words and technical slides. They want to see something that actually works.

So, what should you do if you're a startup or a hi-tech company seeking investment? Whether you have an initial product idea, a detailed plan, or even a complete technological design, it's crucial to carefully consider your next move in order to achieve your goal of persuading investors to invest in your product.

In addition to the three well-known crucial factors of a great idea, great entrepreneurs, and great business potential, there is another significant factor that should be taken seriously: a great UX/UI mockup of your product (sometimes referred to as a "prototype" or “demo”).

Such a mockup is invaluable and often becomes the "make-or-break" point when it comes to securing investment. It serves as an early version of your product, without writing a single line of code. The mockup showcases your product's main functionality, user scenarios, navigation, significant features, and an appealing look and feel. The major advantage of creating such a mockup is that it allows you to experience your product exactly as your users and investors would. You can gather feedback from various stakeholders, both internal and external, and make better decisions to improve your product. Additionally, you can conduct usability testing to refine the mockup before its official launch.

The main process of creating a UX/UI mockup for your product involves several steps:

1. Defining your goals: Clearly articulate what you aim to achieve with the mockup, whether it's to persuade investors, test your ideas, or brainstorm potential improvements.
2. Defining the main user scenarios: Identify the key user interactions and experiences that must be showcased in the mockup.
3. "Cracking" the concept: Refine and solidify the underlying concept of your product, ensuring its value proposition is well-defined.
4. Detailed design: Create the main screens and features of the mockup, mapping out the user journey and interactions.
5. Graphic design: Enhance the visual elements of the mockup to make it visually appealing and aligned with your brand identity.
6. Building the mockup: Develop the user-facing side of the mockup, focusing on delivering a seamless user experience.

Over the years, numerous success stories have emerged where entrepreneurs attribute their breakthrough moment to a strong presentation of their mockup to investors or strategic clients.

We are fully confident that a clear and robust mockup will not only help you gain a deeper understanding of your product and users but also assist you in achieving your business goals and securing the necessary capital for growth.

See also

• Application UI
• UI Design
• UX Design Company
• User Experience Design