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Digital Psychology
in a Different Way

Lectures for Employees & Managers
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Lectures for Employees & Managers

Digital Psychology, Decision-making, Call to Action

The Hidden Realms of Digital Psychology

On decision-making, thoughts, barriers, and emotions

In this lecture, we delve into the depths of psychological human behavior aspects and examine their influence on decision-making processes in daily life and digital environments.

How do people think? What influences their decision-making process? What is the role of emotions in the process? How can we overcome behavioral barriers? And how can we leverage all these insights to achieve successful business results?

The lecture offers participants new perspectives and thought directions, previously unexplored, accompanied by numerous interesting examples.

Approximately one and a half hours.
For further details and scheduling:

Consumer Behavior and E-commerce

On Influence, Engagement, and Call to Action

In this lecture, we present behavioral perspectives and methods for persuading people and prompting them to take action, while enhancing engagement and increasing conversion rates.

How do we establish effective communication with people? How do we increase their motivation to purchase and take action? How do we build lasting trust?

The lecture offers participants a gateway to an intriguing journey into the realm of persuasion psychology and its influence on humans' decision-making processes.

Approximately one and a half hours.
For further details and scheduling:

Infographics Worth a Thousand Words

On Design, Simplicity, Science, and Art

In this lecture, we discuss the relationship between visual information design and the behaviors, choices, and actions of people.

What is infographics? How does it impact the decision-making process? What types of infographics will fit our goals?

The lecture offers participants a unique glimpse into the spectrum between science and art, inspiring them to present complex information through simple visual means.

Approximately one and a half hours.
For further details and scheduling:

The Truth Behind Common Perceptions

On Myths, Beliefs, Facts, and Biases

In this lecture, we will explore a wide range of cognitive and behavioral psychological perceptions through a lens of scientific inquiry.

What is more important – talent or persistence? Do we truly control our decisions and actions? Why does our memory deceive us? When is conventional wisdom not really wise? And how is all of this related to evolution?

This lecture sheds light on fascinating psychological aspects and presents different perspectives on widespread perceptions.

Approximately one and a half hours.
For further details and scheduling:

Tricking The Mind

On Visual Illusions, Cognitive Biases, and Perceptual Distortions

In this lecture, we embark on a journey through the fascinating realm of visual illusions and perception biases, exploring a variety of visual phenomena that stretch our comprehension and challenge conventional understanding.

How our brains can be tricked by seemingly simple visual stimuli? What causes these perceptual distortions? And how do they influence our everyday decisions and judgments?

The lecture delves into the intricate mechanisms underlying human perception and cognition, unraveling the mysteries surrounding the quirks of the human mind.

Approximately one and a half hours.
For further details and scheduling:

About The Lecturer - Dr. Aviram Tzur

  • Founder, partner & user behavior specialist at TZUR – UX Design, the leading and pioneering user experience and digital psychology company in Israel, with over 1,400 successful projects in 20 years of operation.
  • Ph.D. graduate in psychology of user behavior in digital environments, and MA graduate in behavioral economics, with honors, from Tel Aviv University.
  • Leading lecturer and academic consultant at Tel Aviv University and Reichman University, encompassing a comprehensive range of subjects such as user experience, decision-making, call to action, info-graphics, and cognitive & behavioral psychology in digital environments.
  • Senior user experience and digital psychology specialist, strategist, and consultant for a wide range of tech companies, startups, products, and services.
  • Researcher, writer, and reviewer of international academic papers in the fields of
    user experience, HCI, decision-making, behavioral economics, and digital psychology.

Interested in lectures for employees & managers?

We would love to hear from you