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 User Interface Research
In-depth research and analysis that will determine the user profile and the strategic goals, in order to create the perfect User experience:
- Meetings and in-depth interviews with stakeholders
- Defining the main usage scenarios with our unique methodology
- Benchmark- research and analysis of similar companies around the world
- Learning the technological constraints which might affect the user interface
 User Interface Concept Design
Conceptual design of the user interface according to the research and analysis findings while exploring the main work-flows and usage scenarios:
- Designing the over-all concept of the user-interface
- Defining the navigation model and information architecture
- Organizing and prioritizing information according to the user needs and strategic goals
- Balancing between usability, simplicity and rich functionality
 UI Detailed Design
Detailed functional design of the user interface to support workflows and scenarios, according to the UI concept:
- Detailed functional design of screens according to the users perception and strategic goals
- Detailed information design of each screen
- Applying Persuasive Marketing methods to motivate users and improve call for action
 UI Graphic Concept Design
Defining the Graphic Concept according to corporate identity and brand rules:
- Matching the graphic design to the business goals
- Comprehensive consideration of human factors and usability issues
- Innovative, impressive and fine look and feel
 UI Graphic Design
Graphic design of the UI as defined during UI detailed design stage:
- Creative and dynamic spirit, in line with common standards and brand rules
- Exact 1:1 graphic design of all screens as seen by the users
- Information design including: menus, color palette, backgrounds, fonts, titles etc.
 UI Style Guide
- Detailed definitions for each UI element: navigation, grids, tables, buttons, etc.
- Standards for fonts, color palette, titles, borders, backgrounds, etc.
- Exact dimensions for all objects, including sizes, locations, spacing, alignment, etc.
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