TZUR provides each and every client with a unique solution, catered to the client's business needs, system requirements, user types, technological requirements and stage of the project.

Users/ Consumers Behavior Research	Characterizing the system's users and their behavioral profile as a basis for the marketing-functional concept definition, analyzing the users' goals and tasks, ranking the importance of tasks and goals, defining users' scripts, examining all information types as well as the system's functionality, analyzing flow processes and users' actions throughout the system.
Marketing-Functional Concept Consolidation	Characterizing UI solutions derived from the research and analysis stage, planning the user-side conceptual structure, defining the information architecture, defining the interaction between the user and the system, characterizing the logical concept, defining the flow processes and operations throughout the system.
User Interface Detailed Design	Detailed definition of the users-system interaction based on the users' scripts, planning and characterizing the functional structure, planning the navigational processes and operations, labeling the information and the way in which the user is addressed, and designing all system screens in details.
Advanced Graphic Designof the User Interface	Defining the graphical concept of the system, graphic design of all the systems' screens (navigation menus, graphic objects, color schemes, backgrounds, fonts, titles, texts, data entry fields, tables, links, buttons and icons), comprehensive consideration of human factors engineering and usability engineering principles related to the graphic design.
High Standard HTML Coding	Building the user interface in an interactive HTML format, for development or demonstration purposes, including: precise implementation of the user interface, building the screens 1:1 exactly as will be presented to the user, and implementing the information architecture as well as users' processes and operations. The HTML coding is of high quality, with an emphasis on standard code writing according to W3C instructions, accessibility for disabled users and full compatibility to Internet Explorer, Firefox and Opera browsers.
Usability Testing & Evaluation	Examining the user interface from aspects of the interaction between the users and the system, navigational processes and operations, users' learning abilities of the system, compatibility of users' decision making to operations, and their willingness to operate functions.
Functional and Visual Specifications Reports	Writing detailed specifications reports, including: functional and visual mapping of all UI components, detailed description of the flow processes guiding the user interface design, characterization of all the UI components' functionality, and definition of rules and design templates as part of a UI Style Guide.
Accompaniment of the Technological Implementation Process	Ongoing strategic consulting, accompaniment and guidance of the development team, adjustments according to the needs throughout the project, examination of different development versions through user groups.

Read about our BusinessUCD™ Methodology for User Interface Planning and Design