TZUR delivers comprehensive UI design solutions, for e-commerce, self-care and content websites:
- E-commerce websites
- Portals, Content and Media websites
- Web Self-Care websites
- Extranets and B2B applications
TZUR solutions for internet and e-commerce, are founded on the distinction between convincing potential online customers to act (Persuasive Usability) and increasing the activities of regular users.
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Focused Solutions for Internet and E-commerce |
As part of TZUR comprehensive User Experience solutions, we supply tailored solutions for e-commerce, self-care and content websites:
- Separating the products/services into categories that fit the customer
- Planning and design of navigational processes that locate the product according to the customer's needs
- Planning and design of registration, purchasing and payment processes
- Planning and design of product/service pages
- Creation of links, from the point of view of the customer, between areas, products and services that the website offers
- Editing the wording to suit the customer
- Planning of an electronic (E-Mail) marketing strategy
- Planning a strategy to encourage purchasing of products/services (Persuasive Usability)
- Analysis and strengthening of the relative advantage over competitors from the customers point of view
- Statistical analysis of customer/user behavior in the website
- Qualitative user behavior analysis
- Analysis of marketing activity on purchasing/activity in the website
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Expertise in Users/ Consumers Behavior Analysis |
Our recommendations, deliverables and reports are all based on proven scientific research and methodologies: Persuasive Usability, Point of Sale and Shopper-Store Interaction.
The integration between our expertise in UI planning and design, and our expertise in user behavior analysis, results in a state of the art solutions, stressing:
- Factors contributing to a new customer's first purchase/action
- Difference in behavior between new customers and regular customers
- Factors influencing customer motivation in returning for a purchase/activity
- The reasons a customers will discontinue using the website
- The arrangement of products/services and its effects on traffic and sales
- The connection between processes in the website and the customer's decision making process
- The influence of wording on the customer's readiness to purchase
- The connection between user types and products/services offered on the website
- The factors influencing customer loyalty and trust in online systems and e-commerce websites
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