TZUR is a group of 20 experts, leading the User Experience and UI design industries in Israel.
TZUR has carried out many successful projects for its clients over the years. These projects include the planning, characterization and design of User Interfaces for a wide variety of web sites and Information Systems: e-commerce, Web self care, media and content sites; CRM, Call Center and knowledge management systems; Cellular and Interactive TV applications; Hi-tech products, Web and GUI applications.
TZUR Solution Methodology creates an optimal user experience by interlacing five central components:
- Unique combination between business-marketing approach with advanced models of consumers behavior
- Perceiving the User Interface as a strategic comprehensive solution based on User-Centered Design
- Finding an optimal balance between functionality and usability
- Defining the quality of the User Interface with clear indices of efficiency and profitability
TZUR Services include: Users/ consumers behavior research, marketing-functional concept consolidation, user interface detailed design, advanced graphic design, High standard HTML coding, specification document and technological implementation process accompanying.
In addition, TZUR offers experts review services, usability testing, statistical analysis of users' activity and various UI seminars suited to customer's needs.
