Web, Cellular and TV Applications

Focused Solutions for Web, Cellular and TV Applications

As part of TZUR comprehensive User Experience solutions, we supply tailored solutions for web, cellular and TV applications:

• Optimally combining application functionality and usability
• Research and analysis of users' goals and behavioral profile
• Analysis and definition of the gaps between the user of the application (User Mental Model) and the way in which it is applied (implementation model)
• Logical planning of the application's structure and menus from the user point of view
• Using the User Interface (UI) to leverage the value of the product and to create a competitive advantage
• Functional and Visual design, with an emphasis on innovation and creativity, as part of a comprehensive UI solution targeted to improve users' processes and increase their motivation to operate functions
• Defining the Look & Feel of the application and applying it to its commercial purpose
• Accompanying the development process of applications and start-up products, starting from the marketing-functional concept consolidation, through the user interface planning and design, and up to assistance in preparing demo and presentations for investors, as well as additional marketing materials

Competitive Advantage

Our recommendations, deliverables and reports are all based on proven scientific research and methodologies: Usability Engineering, User-Centered Design and Human-Computer Interaction.

The integration between our expertise in UI planning and design, and our expertise in user behavior analysis, results in a state of the art solutions, focusing on business goals and objectives.