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| TZUR is a group of 20 experts, devoting all its time and effort to analyzing, planning and designing User Experience and User Interfaces (UI). |
With 7 years of experience, TZUR has succeeded in substantially improving the efficiency of its
clients' information and internet systems, through professional and precise planning of the User Interface, interlacing strategic-marketing analysis with advanced models of consumers behavior.
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Expertise |
TZUR provides comprehensive solutions for User Experience Design:
- Users/ Consumers Behavior Research
- Marketing-Functional Concept Consolidation
- User Interface Detailed Design
- Advanced Graphic Design of the User Interface
- High Standard HTML Coding
- Usability Testing & Experts Review
- Functional and Visual Specifications Reports
- Accompaniment of the Technological Implementation Process
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Methodologies and Models |
As part of its activities, TZUR develops methodologies and models for User Interface planning and design. The methodologies and models incorporate the expertise, research findings and theories on Consumers Behavior and Usability Engineering by world renowned experts.
In every project, TZUR uses BusinessUCD™ Methodology for User Interfaces planning and design, which is adapted to the type of the Information System, strategy goals and stage of the project.
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Fields of Activity |
TZUR activity focuses on User Interface planning and design in 4 main fields:
- Internet and E-commerce: e-commerce sites, Web self-care systems, Portals, Content and Media sites
- Various enterprise applications and information systems: CRM & Call Center, Organizational portals, ERP systems and Knowledge Management systems
- Cellular and TV applications: Cellular and Pocekt PC applications, WAP sites and interactive TV applications
- Software, products and technological applications: Business applications, Enterprise software, Web & GUI applications, software and products
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Articles, Research and Lectures |
In the framework of its expertise, TZUR promotes the field of User Experience in several academic channels:
- Lectures and workshops on various UI and User Experience topics for leading companies in the Israeli Market
- Writing of columns and experts opinions in newspapers and professional magazines (Globes, The Marker, Ha'aretz, Yedioth Aharonot, Information Week)
- Publishig of articles and research in such websites as Ynet, Nana, Allmarketing, biz portal, Globes Online, The Marker and more
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